OpenTrack empowers logistics professionals with exceptional data for shipping container visibility
What I did
Web Development
Art Direction
Graphic Design
Branding
opentrack.co
OpenTrack was growing and needed a website at the center of its digital marketing efforts that properly detailed its SaaS solution features, value proposition and connected with different types of logistics professionals.
I collaborated with the leadership and product teams to develop the site in Figma and Webflow. I used Webflow's CMS to build scalable systems for solutions, features, use cases, blogs, resources and topics. I designed the visual system with reusable, responsive, brand-compliant components and supported lead generation campaigns with custom landing pages.
Get complete container visibility in minutes
Collection page templates for solutions, features and uses cases that display related resources with a topic tagging system.
Responsive and optimized
The responsive website is optimized for SEO with compressed images, accurate metadata, alt tags and Open Graph previews which resulted in OpenTrack appearing on the first page of Google results for organic container visibility searches.
Interactive and informative
The site uses features of the software like an interactive Port Performance map that shows real-time dwell trends for ports. Case studies, blogs and industry news provide critical information and updates for logistics professionals.
The OpenTrack Advantage
A system of animations, UI modules and diagrams to illustrate OpenTrack's unique data model and customer workflows.
Style system and components
Site style system with scalable CSS classes, brand guidelines, iconography, colors and reusable components.
