Ryan Startt | Projects

What I did

Branding

Art Direction

Graphic Design

Exhibit Design

SRCE augmented reality training

InVeris was launching a revolutionary augmented reality training system — SRCE — and needed support promoting the product to police and military organizations. Additionally, they were introducing SRCE at I/ITSEC — the world’s largest modeling, simulation and training conference.

I led the creative for the SRCE campaign which included capturing photography and videography of military and police team training, developing a style guide and visual system for the campaign and creating digital and print assets for the marketing team.

Introducing a new level of realism

A style guide for SRCE includes logo variations to work both independently and locked up with the InVeris master brand.

Train for Precision

My team captured photo and video assets of military and police team training in a live AR shoot house and in a studio.

I created the visual effects that were applied to photo and video assets to replicate the SRCE AR training environments.

InVeris Training Solutions SRCE trainee scanning the environment

InVeris Training Solutions SRCE trainee team

InVeris Training Solutions SRCE trainees

Weapons used with SRCE are modified to work with the technology. Magazines that previously held live rounds have pressurized air to simulate live-fire recoil and goggle headsets allow trainees to see both the live environment and AR threats.

InVeris Training Solutions exhibit at I/ITSEC 2022

The InVeris Training Solutions exhibit for I/ITSEC 2022 — the world’s largest modeling, simulation and training conference.

InVeris Training Solutions SRCE digital ads and social media

Digital template tiles for Google Ads and social media.

What I did

Branding

Art Direction

Graphic design

Live-fire ranges

InVeris needed support promoting awareness of their commercial and police shooting range products.

I led the creative for the campaign — partnering the marketing team to spread awareness about their all-inclusive range builds and customization for private, commercial and police organizations.

InVeris Training Solutions Ranges billboard

Ranges done right

Although InVeris Training Solutions was a known name in the market, there was a gap in understanding that they build all-inclusive range solutions. This campaign aimed to articulate this.